The key for the hottest sanitary ware enterprises

2022-09-19
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Investment attraction is the key for sanitary ware enterprises to become bigger and stronger

investment attraction is the key for sanitary ware enterprises to become bigger and stronger. The bathroom brands in the market are constantly updated, and dealers are looking for new brand agents at any time. However, the dealer changes the brand, which is precisely the opportunity for other bathroom brands to develop the market. Investment attraction is the key for sanitary ware enterprises to become bigger and stronger. The bathroom brands in the market are constantly updated, and dealers are looking for new brand agents at any time. However, the dealer changes the brand, which is precisely the opportunity for other bathroom brands to develop the market. Market opportunities are there. Some people can grasp them, while others often fail. The reason is that in addition to the comprehensive strength of the brand of the sanitary ware enterprise, the personal ability and performance of the salesperson are very important

when the merchants you visit are not optimistic about your brand, the salesperson needs to reflect: This is certainly not a unique phenomenon in the area you are responsible for, nor is it all a problem of the object you are looking for, but your personal ability and personal performance. The market opportunity is there. How to grasp it? Salespersons visiting dealers and developing markets should achieve temperament, expression, expression, knowledge and adhesion, which is called cross formula for short

temperament

talk to the business, you will have a burst of temperament within a minute, and you will die if you don't burst. After getting to the point, you can quickly establish your personal and bathroom brand aura through electrodeposition. In the conversation, we should establish the momentum that the market can't do without me, and if we don't follow me, we will lose the future market, and if we don't follow me, we will lose wealth opportunities. Of course, to build momentum is not to be aggressive, but to be reasonable and beneficial, which requires you to build self-confidence or act very confident. Remember, you are not confident. Don't expect businesses to have confidence to follow you. If you don't feel confident, cheer yourself up secretly. When you convince yourself that you are the best, you go into the store; The salesman who is timid and hesitant will never do well in the market. Even if you can sign a contract occasionally, it's a blind cat that meets a dead mouse

expression

expression must be in place. Our two advantages are products, marketing strength and successful cases. Both of them should be in place. The result of the statement is to make the business interested and make him feel that even if he is not optimistic about our materials and our products, he should also be impressed by my marketing strength and successful marketing cases that exceed the new installed capacity of coal-fired power (57 GW) for the first time, so that there will be opportunities for further conversation and further cooperation. In a word, you should pay attention to the highlights when talking with merchants when attracting investment. If you don't go on behalf of the company's brand, then you should find the brand characteristics and product characteristics of the brand you represent, and these characteristics should be able to meet the market demand or the needs of merchants. If a brand has no characteristics, it is a completely homogeneous brand without personality. You don't have much hope to enter this enterprise. There are business needs. There are brands that meet business needs and products that meet market needs. If you don't connect the two, you have to consider your problems

expression

some regional managers' expressions and language when talking are either too enthusiastic, or they feel very fake and unnatural. This needs to be changed. How to change it? It's better to be true to yourself than to pretend to be another face. If you don't like to be happy all the time, don't give a stiff smile to businesses; You've always been honest (of course, it's not suitable for business), so don't flatter. In short, show the real you, so that people can feel trusted. Of course, people have different personalities. Generally speaking, extroverts are more suitable for doing business. If you have always been introverted, you should also become eloquent and talkative when facing customers. You are here to talk about business. Don't play deep in front of customers. Volume equals sales. It's not a business, it's an official

knowledge

it is often said that salesmen eat with one mouth and two legs. This mouth can not only speak, but also speak. We should learn more industry knowledge and related knowledge, understand the latest industry information, and increase the depth and breadth of industry knowledge. What industry knowledge do you need to master? The latest market situation, industry conditions in all production areas across the country, bathroom brand structure, history, current situation, leaders, main products of representative brands, materials, structures, functions, production processes, common after-sales problems and solutions of different products, brand communication, promotion methods and utilization, activities and promotion, channel development, store construction, etc. Only after we have a deep understanding of these things can we have more conversation materials. A qualified salesman should do: don't let the dealer ask

adhesion

the adhesion here refers to the first degree of the close relationship between the salesperson and the business owner. Some salesmen's personal charm does not attract businesses, so that customers are unwilling to deal with them, simple to deal with, or even refuse people thousands of miles away. Qualified salesmen can make businesses dislike you, but they can't make businesses hate you. I don't advocate disturbing the business. Every time you go to the customer on business trip, you should book the hotel first. Don't let the business pay for the reservation. It is already a cooperative customer. Try not to let the customer invite you to dinner, so as to reduce the customer's expenses and response time. However, when developing the market, try not to refuse customers to invite you to dinner for the first time, which not only provides more and better opportunities for conversation, but also may be the performance of businessmen's interest in the company's products, soft power and your personal interest. Make good use of this opportunity. Teknor apex recently announced that after the establishment of the early adhesion between

and merchants, the late depth of adhesion comes from the extent to which you give him good methods and ideas, which can help him continuously improve sales, in short, help him make more money. This requires every salesman to be familiar with terminal marketing. The salesperson of a bathroom enterprise should not only be able to do market development, but also be able to maintain the market and be a marketing salesperson. Only when the salesperson's personal business ability is improved, the efficiency of investment attraction of sanitary ware enterprises can be improved

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