The hottest industry design and design management

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Industrial design and design management

since thomaswatson Jr., general manager of IBM, famously said that good design means good enterprise, enterprise managers have accepted this idea in principle, that is, good design is one of the keys to enterprise success. But there is a lot of work to be done from accepting this concept to applying it in practice. Making excellent design a reality in an enterprise is not only a matter of good wishes, but also a matter of skills. Excellent design is not only a kind of goods purchased directly from designers or design units, but also produced within the enterprise by stimulating and managing its own creative resources

then, how can enterprises produce good design? How to choose or order design from designers? How to make the design successful while ensuring that the comprehensive performance testing station implements its responsibilities? The answer is to carry out effective design management in enterprises and take design as a means of management. Every enterprise has many resources, such as personnel resources, capital resources, material resources, etc. they have the possibility of centralized management or coordination of enterprises, and can become an important means of enterprise management. As an enterprise resource, design can not only bring great economic benefits to enterprises, but also be used as a means of management. In enterprises, good design needs good management, but good product design, visual communication design and environmental design are not the only achievements of good design management. The pursuit of good design has more far-reaching significance than design itself. There are both Hirakawa and dangerous shoals. The design considers the relationship between people and the tools they use (here, the concept of tools is broad, which generally refers to all industrial products). This characteristic of design makes it an intermediary for users to understand the product and the enterprise producing the product. Therefore, design is the best concept to evaluate product quality and enterprise communication quality

in fact, in product and communication, it is impossible to determine the quality without the concept of design. This makes the design become a tool to determine and convey the enterprise objectives in a practical form, and visualize and convey the enterprise objectives. In terms of the characteristics of design management, because it crosses the traditional department boundaries in the enterprise and forms a new and tighter structure, it helps to build and establish a hybrid advantage that DSM can provide customers with materials for testing globally, which is very important for any enterprise. By creating an environment suitable for activities to achieve the set goals, design has become a means to make the source of creation full of vitality, which is an important prerequisite for the development of the enterprise itself

I. design and management

although the importance of design has been recognized by more and more enterprises, it does not mean that the industrial management system widely accepts the central role of design. Similarly, designers cannot say that they have understood the problems or methods of management. However, as the design goes deep into all aspects of the enterprise, a fuller combination between design and management will become inevitable

first of all, modern managers, especially the managers of large companies, must determine the production positioning according to the broad market positioning. In this way, we must be more aware of the importance of design than the previous generation of managers. Market orientation strengthens the attention to products, consumers' preferences and convenience, and the public image, visual communication, enterprise characteristics, etc., all of which are aspects of competitive enterprise design. Only focusing on the traditional management contents, such as finance, personnel, fixed assets, production technology, etc., can not meet the requirements of the development of the times

second, the inevitability of technological development and the accelerating speed of change require increasing flexibility in management ideas, which means that large-scale industries pay more and more attention to flexible production capacity and process flow to adapt to the changing production positioning caused by market positioning. Therefore, there will be a change in the management style, that is, from adapting to the stable market, stable products and stable production lines to adapting to the changing market, and constantly innovating in products and production processes. Innovation has become the central task of modern industrial enterprises, and it is natural for design to enter management decision-making

third, in the modern world, change is actually a condition for survival, and there is no way out of conformism. In a broader sense, design becomes more important. Because design is a kind of creative activity, which is inextricably linked with change, it has become the primary concern of management, because management itself is increasingly becoming a management of change to enhance the ability to respond

fourth, as technology becomes more and more complex, design will inevitably no longer be a personal pursuit but a group activity, which means that design will have an impact on management in many important aspects, such as organizational management, rather than limited to individual activities and individual products

fifth, industry is increasingly affected by social pressure and public participation in decision-making. Therefore, it must be more aware of its own society. Ecology, agreeableness and environmental factors become more and more important in enterprise planning, and these are all extensions of design. Due to the development of social sense in management, the role of designers will also develop. From the point of view of design development, these developments are welcome. For many years, design and management have been out of touch. Designers often participate in the basic work of innovating and developing plastic granulators in a wide range of fields that touch the national economy as the last link in the decision-making chain. In many cases, the designer may be a design consultant outside the enterprise, which makes the designer more far away from the decision-making and power center

as design activities can not affect major decisions, designers have always been in a dominant position. They are more related to commodities and packaging than basic research and development, and their creative talents have not been brought into full play. However, this situation will undoubtedly change dramatically soon. With the serialization of the products of the main design objects in the enterprise and the emergence of the enterprise identification planning system (CIS), the role of designers will be closer and closer to the decision-making circle. Here, the concept of a designer is no longer an individual, but composed of multidisciplinary experts. They will play a role in the center of the enterprise, because system design must be a central collaborative function, not a late activity of single product development. With the rise of the system and the decline of the management hierarchy, designers will show their own characteristics more than other colleagues in the industry. They will make greater contributions to the change of management through their own creativity, and will indisputably be a member of the management team

II. Overview of design management

the combination of design and enterprise management is the inevitable trend of design development. On the other hand, with the increasing systematization and complexity of enterprise design, design activities themselves also need systematic management. Getting good industrial design is not only a design work, but also a management work. During the design process, the designer's professional skills are of course important, but the skills of design management within the enterprise are equally important. Through effective management, we can ensure that the enterprise's design resources give full play to their benefits and are consistent with the enterprise's goals. Design management is a process in which various design activities of an enterprise, including product design, environmental design, visual communication design, etc., are rationalized and organized. In addition, design management is also responsible for dealing with the relationship between design and other management functions, and for the effective use of designers. The key of design management is the coordination of design among all levels and departments within the enterprise. Many enterprises spend a lot of manpower and material resources in all aspects of design every year. Such as product development and design, advertising, exhibition, packaging, construction, enterprise identification system and other projects operated by the enterprise. However, due to the lack of coordinated control over these different design aspects, their respective messages are often contradictory. In this way, the opportunity to establish a complete visual image of the enterprise by means of design, establish the position of the enterprise in the market and expand the influence of the enterprise will be lost, and an important enterprise resource will be wasted

anything produced by an enterprise is a mirror of the enterprise, reflecting all aspects of the enterprise. They should be coordinated. Many enterprises do not understand this, resulting in design confusion. In these enterprises, design is not actually managed at all, or even regarded as a potential force for internal coordination

design is generally regarded as a kind of scattered work for products, packaging, display or promotional materials, which have nothing to do with anything else in the enterprise. There is also a lack of communication among designers in different fields within the enterprise. The product design is carried out by engineers, while the visual communication is in the charge of public relations and market development personnel, and the environment is in the charge of the infrastructure department. If you don't manage a design management machine that crosses traditional departmental boundaries

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